What is Endossa?
Endossa is a store where anyone can rent space to sell products. Every purchase is an endorsement so consumers decide the product mix. A shop with a different business model, crafted for minipreneurs.
What is a colaborative store?
Is a shop where people choose what it sells. It´s a translation of many concepts behind web 2.0 into a bricks-and-mortar store. A platform where content (products) gets ranked and filtered by users (consumers).
How does it work?
Mostly like any consignment shop, but with twists. We do NOT charge comissions, instead, we rent space in the store, and charge a fixed-fee every four weeks for it. Also, we do NOT select our vendors, space is available to almost every product at the same price and risk. The participation of customers happens because of the "Every Purchase is an endorsement" mechanism. Basically, it acts like a predator, evaluating sales and disallowing brands to rent space again for a time, liberating it for other minipreneurs. It is an unique way to aggregate exclusive and creative products.
Where can I visit an Endossa?
São Paulo / Augusta - Rua Augusta 1360 - Brazil São Paulo / CCSP - Rua Vergueiro 1000 - Brazil Curitiba / Batel-Soho - Av. Vicente Machado 1047 - Brazil
Press-kit?
You bet.
Oops... we almost forgot: We are Franchising!!! We are the leading company on colaborative filtering retail worldwide and we are expanding our network of stores throughout a carefully planned franchising effort. If you wish to get involved in anyway, email us here.
Clipping
This is a selection of links that mention Endossa in english. Enjoy!
Cool Hunting We get compared a lot to Etsy. And we like it ;)
TrendHunter This was one of the first mentions of the store.
São Paulo Unlike All together now..."
Scott Burnham One of the deepest analysis of our shop in a foreign language to this point.
PSFK "Micro-Retail in Brazil".
CNN We were reffered to as a toutrist attraction. That is correct, yes.
Tim O´Reilly´s Twitter Yes, he knows about us.
WGSN It may sound as a stretch to compare us to flour and water. Or maybe not so much.
Self-segmentation in the retail industry This one was produced by us. It´s our take on self-segmentation.